Creative Sweden

We love to see creativity flourish

The cultural and creative industries are making an ever-increasing contribution to Swedish exports. At the same time, they play an important part in the modern image of Sweden.

Yes, believe it or not, we are more than ABBA and IKEA. Did you know that Sweden is the world’s most successful exporter of chart music, in relation to GDP? From ABBA to Swedish House Mafia, Robyn, Zara Larsson, Tove Lo and First Aid Kit, via Roxette and The Cardigans, there always seems to be at least one Swedish act at the top.

The European Commission’s European Innovation Scoreboard (2016) places Sweden in top position. Alongside Denmark, Finland, Germany and the Netherlands, Sweden is an ‘Innovation Leader’ with innovation performance well above that of the EU average, according to the study. Sweden also ranks number one on the Forbes annual list of the Best Countries for Business.

We are proud to say that creativity is flourishing in Sweden.

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Stories From Sweden: The fashion library

A day in the life of the sustainable fashionista Sara. To contribute to a healthier planet she founded “The Fashion Library”, a place where you can lease designer clothes.

Follow her from early morning to rush hour to party with her friends, and learn how harsh realizations about the fashion industry forced her to take action.

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Stories From Sweden: The gender photographer

Tomas, also known as “The Gender Photographer", travels for a photoshoot with Johan Adolfsson, Head of Communications in Gävle county, Sweden.

During the assignment he takes us back in time, explaining how he started noticing that we portray men and women differently in media - poses, angles and lighting etc. - and how he decided to do something about it.