Creative Sweden

We love to see creativity flourish

The cultural and creative industries are making an ever-increasing contribution to Swedish exports. At the same time, they play an important part in the modern image of Sweden.

Yes, believe it or not, we are more than Abba and IKEA. Did you know that Sweden is the world’s most successful exporter of chart music, in relation to GDP? From ABBA to Swedish House Mafia, Robyn, Tove Lo and First Aid Kit, via Roxette and The Cardigans, there always seems to be at least one Swedish act at the top.

The European Commission’s European Innovation Scoreboard (2016) places Sweden in top place. Alongside Denmark, Finland, Germany, the Netherlands, Sweden is an “Innovation Leader” with innovation performance well above that of the EU average, according to the study. Sweden also ranks ranks number one on the Forbes’ annual list of the Best Countries for Business.

We are proud to say that creativity is flourishing in Sweden.

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Creative Sweden

Yes, even ABBA is on the move

ABBA have announced that they have written and recorded their first new songs since they split in 1983.

The Swedish four-piece, who have sold hundreds of millions of records worldwide, announced on Instagram that they had recorded two new songs for a project in which avatars of the band will perform.